DeLorean Limo Super Bowl Commercial Behind the Scenes

Last year's Super Bowl was a remarkable spectacle for sports fans and commercial enthusiasts alike. Among the highlights of the event were the captivating commercials, and one that stood out was Bud Light's innovative advertisement featuring a rather unconventional vehicle - the Delorean. What made it even more special? Well, we were fortunate enough to play a part in it!

Contrary to some misconceptions, the Delorean showcased in the commercial wasn't a real custom-made limousine version, instead, it was an authentic, stock Delorean owned by Chad Ludwig. Yes, the same iconic car that has captured the imagination of enthusiasts for decades!

Our journey with this exciting project began several months prior to the big game. Bud Light approached us, DeloreanRental.com, seeking to incorporate the Delorean into their commercial concept. Without hesitation, we gladly provided the car for a week-long filming process in the vibrant city of Los Angeles. It was an exhilarating experience witnessing our beloved Delorean take center stage in the bustling streets, capturing the attention of passersby and crew alike.

However, the true magic happened during the post-production phase. Utilizing cutting-edge CGI technology, the real-life Delorean was transformed into a sleek and sophisticated limousine, perfectly aligning with the creative vision of the commercial.

The entire process was nothing short of extraordinary, from the initial discussions and preparations to witnessing the final product come to life on screen. We're delighted to share some exclusive behind-the-scenes glimpses from our time on set, offering you a rare insight into the meticulous craftsmanship and dedication that went into creating this memorable advertisement.

Join us as we embark on a journey behind the curtain, reliving the moments that made this collaboration with Bud Light an unforgettable experience. Let's dive into the world of filmmaking magic and celebrate the incredible synergy between innovation and creativity!